Top 10 Beauty Brands with the Most Generous First Purchase Promos

It has become almost expected that when we stumble upon any new website that we look for a pop-up letting us know of a promo code we could use for our first purchase. Most companies require that you sign up for their newsletter to get the discount which is a small price to pay for getting a deal on your latest beauty find. Not all first purchase promos are so straightforward. When you dig into the fine print it is easy to get discouraged by all the limitations. The order must be a certain size or you can’t use the promo code on sale products or certain brands/products are exempt. Well I have gone through dozens of these promo codes and these 10 companies definitely stand out from the crowd with their enticing first purchase promos. (Check out the A-Z Beauty Brands to find the first time buyer discount for your favourite beauty brands).

1) Pat McGrath

At first glance, Pat McGrath’s first purchase promo doesn’t seem so appealing at 10% when a lot of other companies are offering 15%+. What makes this offer exceptionally appealing is that it can be stacked with any sale or discount. I recently used this to buy a bunch of Pat McGrath lipsticks which were already 50% off. I was blown away that I got the 10% on top. Couple that with the fact that Pat McGrath offers free shipping on every order and you have one of the hottest first purchase promos!

2) Morphe

Morphe makes the list for its sheer generous first purchase discount. At 20% off, it gives you enough incentive to take a chance and try one of their already well-priced products.

3) Smashbox

Smashbox only recently launched a Canadian website but boy did they deliver and make it easier for Canadians to shop their brand. With free shipping on every order (no minimums) and a 15% off first purchase promo, their website was well worth the wait.

4) NYX Cosmetics

NYX Cosmetics is another brand that makes this list for their hefty 20% off first purchase promo. This discount is even more enticing given that most of their products retail for under $20 and are so well priced!

5) L’Occitane

L’Occitane has a bit of a different approach offering new buyers $20 off their first purchase instead of a percentage of their order. Although you do have to spend $70 to get the discount that could be as much as 28% off!

6) Well.ca

Well.ca has really grown its beauty offering over the last few years adding such brands as Caudalie, bareMinerals, Clinique, etc. They too have an incentive when you make your first purchase on their site offering $10 off a purchase of $40+. With the volume of beauty brands they now have it is pretty easy to hit that minimum!

7) Origins

Putting Origins on this list is a no brainer. They offer a 20% off incentive for your first purchase and shipping is free on every order with no minimums. Thank you Origins!

8) Urban Decay

Urban Decay has a unique offering when it comes to their first purchase promo. They offer 15% off as their incentive year round but if you sign up and make your first purchase during certain sales you could get 30% off instead. This typically happens during their “Friends & Fanatics” sale (sale schedule here) where everything is 25% off and where they double their first purchase promo to 30% off!

9) Tarte Cosmetics

Signing up to Tarte Cosmetics’ emails comes with a little bonus. In addition to 15% off your first purchase, you also get 20% off to use on your birthday which is why they made this list.

10) Hudson’s Bay

The last addition to this list needs no introduction. The Bay is an iconic Canadian department store with an extensive list of beauty brands. Signing up for their emails online gets you $10 off your next purchase of $50+. What really helps is that shipping is typically free over purchases of $99 but the threshold for beauty products is only $29. Phew!