Beauty Brand Emails Worth Your Subscription

Whether you are shopping online or in store, it is almost guaranteed that you will be asked for your email address at checkout. Brands are eager to capture this critical piece of information as part of their digital marketing strategies. The goal is simple. Send these customers emails advertising their products and latest promotions in hopes of getting a sale. The beauty industry is no different. Most major beauty brands send at least one email per day to their subscribers. While these frequent emails can become a nuisance, some brands offer incentives to subscribers that are not advertised on their website. Here is summary of the best beauty brand email subscriptions with the most exclusive deals!

Nudestix

I consider Nudestix a brand that is relatively generous when it comes to running promotions and sales. In fact, they are one of the only beauty brands I know that has run a 40% off sitewide sale. Over and above these sales, I was pleasantly surprised to discover the perks of signing up for their emails. They regularly offer promotions for their email subscribers as well as first dibs on shopping new releases. I just recently received an email for 30% off all products that was NOT advertised on their website. Not too shabby at all.

Huda Beauty

Huda Beauty is the opposite of Nudestix. They do not run promotions frequently on their website and the ones that they do aren’t exactly the most appealing. A year ago, they launched their Huda VIP Rewards Program which offers subscribers exclusive offers, early access, and more. They lived up to their promise and I have been privy to a few sales not available to the public. Of course I shared the promo code on Margin Of Beauty.

Cover FX

Before subscribing to Cover FX’s emails, I use to think that they never ran sales and quite frankly found that a turnoff to shopping on their site. That quickly changed once I started receiving their emails and I couldn’t get over the many sales that were landing in my inbox. Every other Cover FX email has some promo code included and there is no better way to shop their site.

Milani

When it comes to Milani, you can expect their website to run a decent sale during all the typical holidays (Mother’s Day, Labour Day, etc). Between these holidays, however, your best chance of scoring a deal is to subscribe to their emails and keep your eyes peeled for a promo code. They really ramp up the deals in the summer months with their Summer Friday Flash Sales where their emails come with an unadvertised weekly promotion only for subscribers.

Christophe Robin

If you check the website for Christophe Robin regularly, you will notice that they always have a gift-with-purchase promoted on their site. If you are looking for a deal on their products, however, subscribing to their emails is a must. You can expect multiple emails a month with some sort of flash sale and an additional discount code during their major advertised sales.

IT Cosmetics

Getting a deal on IT Cosmetics isn’t a challenging feat given their frequent and generous deals on their website. Believe it or not, email subscribers are also privy to additional discounts simply for signing up for their emails. It is important to note that these can be quite lucrative. There is no need to say the words “IT Cosmetics” and “full price” ever again.

Stay tuned for a second part to this blog post coming soon with even more of the best beauty brand email subscriptions. In the meantime, keep checking here daily for a list of all the beauty deals on now in Canada!